Synthetic data
All sessions

s-0753

Simulated shopper

Oct 25, 2026, 11:28 PM UTC · mobile · paid social · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 238sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 28%
  3. 31m 09sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Built-For Answer hereSuitability 67%
  4. 41m 20sViewed Talus TrailViewed a product pageSuitability 55%
  5. 51m 50sImage 1 · Talus TrailViewed a product imageSuitability 47%
  6. 62m 22sImage 2 · Talus TrailViewed a product imageNo clear doubt 59%
  7. 72m 49sOpened reviews · Talus TrailOpened reviewsSuitability 78%
  8. 3m 01sLeft the store

Final guess

Suitability78%
Fit
1%
Suitability
78%
Durability
5%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
15%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.