Synthetic data
All sessions

s-0756

Simulated shopper

Oct 29, 2026, 8:04 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 22 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Merino 200Viewed a product pageFit 22%
  2. 251sExpanded specs · Merino 200Expanded technical specsSuitability 40%
  3. 31m 16sSearch “deals”Searched for deals / price→ the store shows Value Breakdown hereValue 66%
  4. 41m 44sBrowsed catalogBrowsed the catalogValue 68%
  5. 52m 09sSorted: price ascSorted by lowest priceValue 91%
  6. 62m 37sBrowsed catalogBrowsed the catalogValue 89%
  7. 72m 59sSorted: price ascSorted by lowest priceValue 97%
  8. 83m 17sOpened reviews · Merino 200Opened reviewsValue 99%
  9. 93m 45sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 104m 23sBrowsed catalogBrowsed the catalogValue >99%
  11. 114m 50sSorted: price ascSorted by lowest priceValue >99%
  12. 124m 58sOpened reviews · Merino 200Opened reviewsValue >99%
  13. 135m 37sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 146m 09sBrowsed catalogBrowsed the catalogValue >99%
  15. 156m 36sAdded to cart · Merino 200Added to cartValue >99%
  16. 166m 51sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 176m 59sRemoved from cart · Merino 200Removed from cartValue >99%
  18. 187m 20sBrowsed catalogBrowsed the catalogValue >99%
  19. 197m 29sSorted: price ascSorted by lowest priceValue >99%
  20. 208m 09sOpened reviews · Merino 200Opened reviewsValue >99%
  21. 218m 40sReviews filtered: valueFiltered reviews by valueValue >99%
  22. 8m 52sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Sorted by lowest price ×48.4×
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Browsed the catalog ×51.4×
  • Viewed cart (saw shipping cost)4.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.