Synthetic data
All sessions

s-0757

Simulated shopper

Oct 30, 2026, 7:26 AM UTC · desktop · organic · Driftwood 2P Tent · 10 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 07sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 70%
  4. 41m 43sSearch “tent”Searched the catalogNo clear doubt 86%
  5. 51m 49sExpanded specs · Driftwood 2PExpanded technical specsNo clear doubt 85%
  6. 62m 00sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 61%
  7. 72m 07sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 61%
  8. 82m 24sViewed cartViewed cart (saw shipping cost)Suitability 40%
  9. 92m 37sCheckout startedStarted checkoutSuitability 40%
  10. 2m 48sPurchased

Final guess

Suitability40%
Fit
<1%
Suitability
40%
Durability
3%
Value
5%
Delivery
19%
Choice
<1%
No clear doubt
33%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.