Synthetic data
All sessions

s-0759

Simulated shopper

Oct 21, 2026, 1:45 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 03sExpanded returns · Cairn LowExpanded returns policyFit 36%
  3. 31m 19sSearch “does it run small”Searched for sizing / fitFit 84%
  4. 41m 24sOpened reviews · Cairn LowOpened reviewsFit 86%
  5. 51m 38sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  6. 62m 02sOpened reviews · Cairn LowOpened reviewsFit 99%
  7. 72m 27sSearch “does it run small”Searched for sizing / fitFit >99%
  8. 82m 44sOpened reviews · Cairn LowOpened reviewsFit 99%
  9. 93m 01sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 24sImage 1 · Cairn LowViewed a product imageFit >99%
  11. 113m 48sOpened reviews · Cairn LowOpened reviewsFit >99%
  12. 124m 12sReviews filtered: fitFiltered reviews by fitFit >99%
  13. 134m 36sCompare + Cairn LowAdded a product to compareFit >99%
  14. 144m 43sCompare + Cairn MidAdded a product to compareFit >99%
  15. 4m 59sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Searched for sizing / fit ×29.3×
  • Opened reviews ×41.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.