Synthetic data
All sessions

s-0760

Simulated shopper

Oct 22, 2026, 8:04 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Cairn MidViewed a product pageFit 27%
  2. 28sExpanded specs · Cairn MidExpanded technical specsSuitability 30%
  3. 327sViewed Emberline 20°FViewed a product pageNo clear doubt 33%
  4. 41m 04sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 96%
  5. 51m 36sOpened reviews · Emberline 20°FOpened reviewsChoice 91%
  6. 61m 49sReviews filtered: fitFiltered reviews by fitChoice 55%
  7. 72m 12sOpened reviews · Emberline 20°FOpened reviewsSuitability 38%
  8. 82m 32sViewed Cairn MidViewed a product page · Returned to a product viewed earlierChoice 98%
  9. 93m 04sOpened comparisonOpened the comparisonChoice >99%
  10. 3m 21sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.