Synthetic data
All sessions

s-0761

Simulated shopper

Oct 26, 2026, 12:39 PM UTC · mobile · paid social · Squall Pro 3L Shell · 16 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Squall ProViewed a product pageChoice 29%
  2. 219sBrowsed catalogBrowsed the catalogValue 34%
  3. 345sSorted: price ascSorted by lowest priceValue 76%
  4. 41m 03sBrowsed catalogBrowsed the catalogValue 73%
  5. 51m 32sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 92%
  6. 61m 39sOpened reviews · Squall ProOpened reviewsValue 96%
  7. 71m 43sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 82m 07sAdded to cart · Squall ProAdded to cartValue >99%
  9. 92m 42sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 103m 07sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 113m 30sViewed Squall 2.5LViewed a product page · Switched to a similar productValue >99%
  12. 123m 53sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  13. 133m 58sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 144m 29sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 154m 50sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 4m 57sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Filtered reviews by value18.9×
  • Switched to a similar product ×21.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.