Synthetic data
All sessions

s-0762

Simulated shopper

Oct 28, 2026, 2:54 AM UTC · desktop · organic · Talus Trail Runner · 10 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 339sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 15sOpened reviews · Talus TrailOpened reviewsSuitability 38%
  5. 51m 29sImage 1 · Talus TrailViewed a product imageSuitability 46%
  6. 61m 42sExpanded warranty · Talus TrailExpanded warrantyDurability 81%
  7. 71m 56sAdded to cart · Talus TrailAdded to cartDurability 81%
  8. 82m 06sViewed cartViewed cart (saw shipping cost)→ the store shows Durability Proof hereDurability 83%
  9. 92m 29sCheckout startedStarted checkoutDurability 83%
  10. 2m 37sPurchased

Final guess

Durability83%
Fit
1%
Suitability
8%
Durability
83%
Value
4%
Delivery
2%
Choice
<1%
No clear doubt
2%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.