Synthetic data
All sessions

s-0763

Simulated shopper

Oct 23, 2026, 3:04 PM UTC · desktop · search ads · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Cairn MidViewed a product pageFit 27%
  2. 244sViewed Cairn LowViewed a product page · Switched to a similar productChoice 74%
  3. 31m 01sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 96%
  4. 41m 15sSize 10 · Cairn LowSelected a sizeValue 96%
  5. 51m 45sOpened reviews · Cairn LowOpened reviewsValue 97%
  6. 62m 16sBrowsed catalogBrowsed the catalogValue 98%
  7. 72m 23sSorted: price ascSorted by lowest priceValue >99%
  8. 82m 45sOpened reviews · Cairn LowOpened reviewsValue >99%
  9. 93m 25sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 3m 41sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.