Synthetic data
All sessions

s-0764

Simulated shopper

Oct 21, 2026, 8:21 PM UTC · mobile · organic · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Talus TrailViewed a product pageChoice 23%
  2. 232sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 339sOpened comparisonOpened the comparisonChoice 85%
  4. 41m 07sOpened reviews · Talus TrailOpened reviewsChoice 63%
  5. 51m 22sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 88%
  6. 1m 46sLeft the store

Final guess

Durability88%
Fit
1%
Suitability
2%
Durability
88%
Value
<1%
Delivery
<1%
Choice
9%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.