Synthetic data
All sessions

s-0765

Simulated shopper

Oct 26, 2026, 10:40 AM UTC · mobile · organic · Talus Trail Runner · 14 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 31sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
  4. 41m 39sDelivery check · ZIP 18966Checked delivery date by ZIPNo clear doubt 48%
  5. 51m 51sOpened reviews · Talus TrailOpened reviewsDelivery 42%
  6. 62m 11sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 98%
  7. 72m 29sExpanded shipping · Talus TrailExpanded shipping infoDelivery >99%
  8. 83m 09sDelivery check · ZIP 27192Checked delivery date by ZIPDelivery >99%
  9. 93m 37sViewed Ridgeback 38LViewed a product pageDelivery >99%
  10. 103m 50sAdded to cart · Ridgeback 38LAdded to cartDelivery >99%
  11. 114m 30sOpened reviews · Ridgeback 38LOpened reviewsDelivery >99%
  12. 124m 44sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  13. 134m 48sExpanded shipping · Ridgeback 38LExpanded shipping infoDelivery >99%
  14. 4m 52sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.