Synthetic data
All sessions

s-0766

Simulated shopper

Oct 28, 2026, 2:01 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Merino 200Viewed a product pageFit 22%
  2. 241sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 07sSize guide · Merino 200Opened the size guideFit 78%
  4. 41m 13sOpened reviews · Merino 200Opened reviewsFit 80%
  5. 51m 25sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  6. 62m 02sOpened reviews · Merino 200Opened reviewsFit 99%
  7. 72m 08sViewed Kettle TiViewed a product pageFit 99%
  8. 82m 24sSearch “wide fit hiking shoes”Searched for sizing / fitFit 99%
  9. 92m 59sImage 1 · Kettle TiViewed a product imageFit >99%
  10. 103m 23sExpanded materials · Kettle TiExpanded materialsFit 97%
  11. 3m 32sLeft the store

Final guess

Fit97%
Fit
97%
Suitability
<1%
Durability
3%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.