Synthetic data
All sessions

s-0767

Simulated shopper

Oct 31, 2026, 10:33 PM UTC · mobile · search ads · Ridgeback 48L Pack · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 228sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  3. 354sReviews filtered: suitabilityFiltered reviews by performanceSuitability 94%
  4. 41m 33sOpened reviews · Ridgeback 48LOpened reviewsSuitability 95%
  5. 52m 02sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 07sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  7. 72m 31sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 82m 51sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  9. 93m 28sImage 1 · Ridgeback 48LViewed a product imageSuitability >99%
  10. 103m 54sViewed Cairn MidViewed a product pageSuitability >99%
  11. 114m 09sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  12. 124m 23sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 33sExpanded warranty · Cairn MidExpanded warrantySuitability >99%
  14. 144m 42sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  15. 155m 21sCompare + Cairn MidAdded a product to compareSuitability >99%
  16. 165m 34sCompare + Cairn LowAdded a product to compareSuitability >99%
  17. 176m 09sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  18. 6m 18sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×51.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.