Synthetic data
All sessions

s-0769

Simulated shopper

Oct 28, 2026, 8:50 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 337sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 03sImage 2 · Cairn MidViewed a product imageNo clear doubt 73%
  5. 51m 31sSize guide · Cairn MidOpened the size guideNo clear doubt 53%
  6. 61m 44sBrowsed catalogBrowsed the catalogNo clear doubt 76%
  7. 72m 13sSorted: price ascSorted by lowest priceNo clear doubt 89%
  8. 82m 35sSize guide · Cairn MidRe-opened the size guide→ the store shows Fit Confidence hereFit 94%
  9. 93m 00sOpened reviews · Cairn MidOpened reviewsFit 98%
  10. 103m 15sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 113m 35sSize guide · Cairn MidRe-opened the size guideFit >99%
  12. 4m 02sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.