Synthetic data
All sessions

s-0770

Simulated shopper

Oct 23, 2026, 6:29 AM UTC · mobile · search ads · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Cairn LowViewed a product pageChoice 31%
  2. 246sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 31m 00sSorted: price ascSorted by lowest priceValue 59%
  4. 41m 39sOpened reviews · Cairn LowOpened reviewsValue 72%
  5. 52m 11sExpanded warranty · Cairn LowExpanded warrantyDurability 34%
  6. 62m 37sOpened reviews · Cairn LowOpened reviewsDurability 55%
  7. 72m 51sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  8. 3m 16sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.