Synthetic data
All sessions

s-0772

Simulated shopper

Oct 23, 2026, 12:22 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 13 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 250sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 24sSorted: price ascSorted by lowest priceValue 65%
  4. 41m 42sExpanded shipping · Squall 2.5LExpanded shipping infoNo clear doubt 48%
  5. 52m 10sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 50%
  6. 62m 46sSize guide · Squall 2.5LOpened the size guideNo clear doubt 68%
  7. 73m 16sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 68%
  8. 83m 22sExpanded shipping · Squall 2.5LExpanded shipping info→ the store shows Delivery Promise hereDelivery 62%
  9. 93m 58sSize M · Squall 2.5LSelected a sizeNo clear doubt 46%
  10. 104m 30sViewed Talus TrailViewed a product pageNo clear doubt 60%
  11. 114m 41sSize guide · Talus TrailRe-opened the size guideFit 91%
  12. 125m 01sViewed cartViewed cart (saw shipping cost)Fit 79%
  13. 5m 24sLeft the store

Final guess

Fit79%
Fit
79%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
19%
Choice
<1%
No clear doubt
2%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.