Synthetic data
All sessions

s-0773

Simulated shopper

Oct 28, 2026, 9:43 AM UTC · desktop · organic · Lumen 400 Headlamp · 15 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 29%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 239sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  3. 359sOpened reviews · Lumen 400Opened reviewsNo clear doubt 31%
  4. 41m 16sOpened reviews · Lumen 400Opened reviewsSuitability 30%
  5. 51m 55sReviews filtered: deliveryFiltered reviews by shippingDelivery 79%
  6. 62m 15sExpanded materials · Lumen 400Expanded materialsDurability 55%
  7. 72m 20sAdded to cart · Lumen 400Added to cartDurability 55%
  8. 82m 56sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 63%
  9. 93m 28sOpened reviews · Lumen 400Opened reviewsDurability 49%
  10. 103m 43sReviews filtered: durabilityFiltered reviews by durabilityDurability 99%
  11. 114m 15sExpanded warranty · Lumen 400Expanded warrantyDurability >99%
  12. 124m 23sImage 1 · Lumen 400Viewed a product imageDurability >99%
  13. 134m 26sExpanded shipping · Lumen 400Expanded shipping infoDurability 99%
  14. 144m 38sExpanded materials · Lumen 400Expanded materialsDurability >99%
  15. 4m 49sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.