Synthetic data
All sessions

s-0774

Simulated shopper

Oct 27, 2026, 1:30 PM UTC · desktop · search ads · Squall Pro 3L Shell · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 02sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 13sOpened comparisonOpened the comparisonChoice 91%
  4. 41m 53sViewed Squall ProViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  5. 52m 08sSize guide · Squall ProOpened the size guideChoice 98%
  6. 62m 11sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 72m 43sExpanded specs · Squall 2.5LExpanded technical specsChoice >99%
  8. 82m 50sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 17sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 46sImage 1 · Squall 2.5LViewed a product imageChoice >99%
  11. 113m 55sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 124m 35sExpanded specs · Squall ProExpanded technical specsChoice >99%
  13. 135m 06sImage 2 · Squall ProViewed a product imageChoice >99%
  14. 5m 24sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×422.8×
  • Switched to a similar product ×58.6×
  • Opened the comparison57.4×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.