Synthetic data
All sessions

s-0775

Simulated shopper

Oct 25, 2026, 5:07 AM UTC · desktop · paid social · Driftwood 2P Tent · 11 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 217sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 323sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 74%
  4. 432sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 48%
  5. 51m 11sOpened reviews · Driftwood 2POpened reviewsSuitability 33%
  6. 61m 50sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  7. 72m 15sExpanded warranty · Driftwood 2PExpanded warranty→ the store shows Durability Proof hereDurability >99%
  8. 82m 34sAdded to cart · Driftwood 2PAdded to cartDurability >99%
  9. 93m 02sViewed cartViewed cart (saw shipping cost)Durability >99%
  10. 103m 26sCheckout startedStarted checkoutDurability >99%
  11. 3m 31sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.