Synthetic data
All sessions

s-0776

Simulated shopper

Oct 28, 2026, 11:44 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 230sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 344sSize 10.5 · Cairn MidSelected a sizeFit 70%
  4. 448sImage 1 · Cairn MidViewed a product imageFit 63%
  5. 51m 18sOpened reviews · Cairn MidOpened reviewsFit 83%
  6. 61m 45sOpened reviews · Cairn MidOpened reviewsFit 91%
  7. 71m 51sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  8. 82m 23sViewed Squall 2.5LViewed a product pageFit >99%
  9. 93m 01sSize guide · Squall 2.5LOpened the size guideFit >99%
  10. 103m 10sOpened reviews · Squall 2.5LOpened reviewsFit >99%
  11. 113m 41sSearch “pack torso size”Searched for sizing / fitFit >99%
  12. 124m 16sExpanded returns · Squall 2.5LExpanded returns policyFit >99%
  13. 4m 42sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.