Synthetic data
All sessions

s-0777

Simulated shopper

Oct 27, 2026, 9:18 AM UTC · desktop · organic · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Talus TrailViewed a product pageChoice 23%
  2. 252sExpanded warranty · Talus TrailExpanded warrantyDurability 68%
  3. 31m 28sExpanded materials · Talus TrailExpanded materials→ the store shows Durability Proof hereDurability 91%
  4. 41m 38sImage 1 · Talus TrailViewed a product imageDurability 84%
  5. 52m 10sSearch “waterproof jacket”Searched for a use-case or specSuitability 53%
  6. 62m 24sImage 2 · Talus TrailViewed a product imageSuitability 58%
  7. 72m 56sViewed Cairn LowViewed a product page · Switched to a similar productSuitability 50%
  8. 83m 28sOpened reviews · Cairn LowOpened reviewsSuitability 64%
  9. 93m 51sReviews filtered: durabilityFiltered reviews by durabilityDurability 96%
  10. 4m 11sLeft the store

Final guess

Durability96%
Fit
<1%
Suitability
3%
Durability
96%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.