Synthetic data
All sessions

s-0779

Simulated shopper

Oct 24, 2026, 3:54 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 12 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 217sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 342sExpanded shipping · Cairn MidExpanded shipping infoDelivery 49%
  4. 454sAdded to cart · Cairn MidAdded to cartDelivery 49%
  5. 51m 28sSearch “fast shipping”Searched for shipping / delivery→ the store shows Delivery Promise hereDelivery 98%
  6. 61m 51sDelivery check · ZIP 34447Checked delivery date by ZIPDelivery >99%
  7. 71m 59sDelivery check · ZIP 70618Checked delivery date by ZIPDelivery >99%
  8. 82m 04sSearch “express delivery”Searched for shipping / deliveryDelivery >99%
  9. 92m 30sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  10. 103m 10sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  11. 113m 41sCheckout startedStarted checkoutDelivery >99%
  12. 4m 10sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Searched for shipping / delivery ×238.1×
  • Checked delivery date by ZIP ×221.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.