Synthetic data
All sessions

s-0780

Simulated shopper

Oct 20, 2026, 1:22 AM UTC · desktop · paid social · Emberline 20°F Down Bag · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 243sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeFit 57%
  3. 31m 01sOpened reviews · Emberline 20°FOpened reviewsFit 68%
  4. 41m 16sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 98%
  5. 51m 23sExpanded specs · Emberline 20°FExpanded technical specsFit 90%
  6. 1m 39sLeft the store

Final guess

Fit90%
Fit
90%
Suitability
9%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.