Synthetic data
All sessions

s-0781

Simulated shopper

Nov 2, 2026, 3:21 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 26sCompare + Cairn LowAdded a product to compareChoice 74%
  4. 41m 39sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  5. 51m 54sOpened reviews · Cairn LowOpened reviewsChoice 85%
  6. 62m 30sOpened reviews · Cairn LowOpened reviewsChoice 69%
  7. 72m 56sReviews filtered: fitFiltered reviews by fitChoice 66%
  8. 83m 12sSearch “deals”Searched for deals / priceValue 85%
  9. 93m 30sViewed Cairn MidViewed a product page · Switched to a similar productValue 57%
  10. 103m 55sSize 9 · Cairn MidSelected a sizeValue 58%
  11. 114m 04sOpened reviews · Cairn MidOpened reviewsValue 73%
  12. 124m 20sReviews filtered: fitFiltered reviews by fitFit 61%
  13. 134m 52sAdded to cart · Cairn MidAdded to cartFit 61%
  14. 145m 24sViewed cartViewed cart (saw shipping cost)Value 70%
  15. 155m 46sRemoved from cart · Cairn MidRemoved from cartValue 99%
  16. 166m 17sOpened reviews · Cairn MidOpened reviewsValue 99%
  17. 176m 40sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 6m 47sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.