Synthetic data
All sessions

s-0782

Simulated shopper

Nov 2, 2026, 8:26 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 15 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Cairn MidViewed a product pageFit 27%
  2. 249sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 354sCheckout startedStarted checkoutFit 27%
  4. 41m 08sViewed Cairn LowViewed a product page · Switched to a similar productChoice 74%
  5. 51m 41sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  6. 62m 12sViewed Merino 200Viewed a product pageChoice >99%
  7. 72m 41sExpanded returns · Merino 200Expanded returns policyChoice >99%
  8. 82m 52sOpened reviews · Merino 200Opened reviewsChoice 99%
  9. 93m 09sReviews filtered: deliveryFiltered reviews by shippingChoice 99%
  10. 103m 25sViewed Driftwood 2PViewed a product pageChoice 99%
  11. 114m 01sCheckout startedStarted checkoutChoice 99%
  12. 124m 18sExpanded specs · Driftwood 2PExpanded technical specsChoice >99%
  13. 134m 52sImage 1 · Driftwood 2PViewed a product imageChoice >99%
  14. 145m 30sDelivery check · ZIP 41482Checked delivery date by ZIPChoice 98%
  15. 5m 54sLeft the store

Final guess

Choice98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
1%
Choice
98%
No clear doubt
1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.