Synthetic data
All sessions

s-0783

Simulated shopper

Oct 25, 2026, 4:31 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 12 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 10sViewed Squall ProViewed a product pageValue 34%
  3. 31m 16sSearch “discount code”Searched for deals / priceValue 94%
  4. 41m 55sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 91%
  5. 52m 31sImage 1 · Squall 2.5LViewed a product imageValue 72%
  6. 63m 09sExpanded warranty · Squall 2.5LExpanded warrantyValue 46%
  7. 73m 28sCompare + Squall 2.5LAdded a product to compareValue 58%
  8. 83m 37sCompare + Squall ProAdded a product to compareChoice 73%
  9. 93m 47sAdded to cart · Squall 2.5LAdded to cartChoice 73%
  10. 103m 58sViewed cartViewed cart (saw shipping cost)Value 73%
  11. 114m 19sCheckout startedStarted checkoutValue 73%
  12. 4m 30sPurchased

Final guess

Value73%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
73%
Delivery
<1%
Choice
27%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.