All sessions
s-0784
Simulated shopperOct 31, 2026, 1:19 PM UTC · desktop · paid social · Driftwood 2P Tent · 14 actions
purchasedcart $429
How Qualm's guess changed
With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 43%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 129sSearch “headlamp”Searched the catalogNo clear doubt 32%
- 233sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
- 337sSearch “sale”Searched for deals / priceValue 61%
- 449sOpened reviews · Driftwood 2POpened reviewsValue 70%
- 51m 17sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 97%
- 61m 39sOpened reviews · Driftwood 2POpened reviewsValue 97%
- 72m 02sReviews filtered: valueFiltered reviews by valueValue >99%
- 82m 11sAdded to cart · Driftwood 2PAdded to cartValue >99%
- 92m 32sViewed cartViewed cart (saw shipping cost)Value >99%
- 103m 11sRemoved from cart · Driftwood 2PRemoved from cartValue >99%
- 113m 20sAdded to cart · Driftwood 2PAdded to cartValue >99%
- 123m 41sViewed cartViewed cart (saw shipping cost)Value >99%
- 134m 07sCheckout startedStarted checkoutValue >99%
- 4m 32sPurchased
Final guess
Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
- Filtered reviews by value ×218.9×
- Removed from cart46.2×
- Searched for deals / price30.7×
- Viewed cart (saw shipping cost) ×24.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- Valuepost-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.