Synthetic data
All sessions

s-0785

Simulated shopper

Oct 27, 2026, 5:32 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 9 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Merino 200Viewed a product pageFit 22%
  2. 250sSize guide · Merino 200Opened the size guideFit 68%
  3. 31m 09sImage 1 · Merino 200Viewed a product imageFit 65%
  4. 41m 14sSize guide · Merino 200Re-opened the size guide→ the store shows Fit Confidence hereFit >99%
  5. 51m 51sSize guide · Merino 200Re-opened the size guideFit >99%
  6. 61m 56sSize guide · Merino 200Re-opened the size guideFit >99%
  7. 72m 23sOpened reviews · Merino 200Opened reviewsFit >99%
  8. 82m 51sAdded to cart · Merino 200Added to cartFit >99%
  9. 3m 07sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×390.5×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.