Synthetic data
All sessions

s-0786

Simulated shopper

Oct 22, 2026, 11:17 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 16 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 233sExpanded warranty · Squall 2.5LExpanded warrantyDurability 47%
  3. 341sBrowsed catalogBrowsed the catalogNo clear doubt 50%
  4. 41m 03sSorted: price ascSorted by lowest priceNo clear doubt 56%
  5. 51m 34sExpanded warranty · Squall 2.5LExpanded warrantyDurability 54%
  6. 61m 42sViewed Squall ProViewed a product page · Switched to a similar productNo clear doubt 73%
  7. 72m 05sOpened reviews · Squall ProOpened reviewsNo clear doubt 44%
  8. 82m 23sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  9. 92m 57sExpanded warranty · Squall ProExpanded warrantyDurability >99%
  10. 103m 22sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productDurability 98%
  11. 113m 42sExpanded materials · Squall 2.5LExpanded materialsDurability >99%
  12. 124m 08sBrowsed catalogBrowsed the catalogDurability >99%
  13. 134m 11sSorted: price ascSorted by lowest priceDurability 99%
  14. 144m 33sExpanded specs · Squall 2.5LExpanded technical specsDurability 98%
  15. 154m 40sAdded to cart · Squall 2.5LAdded to cartDurability 98%
  16. 4m 49sLeft the store

Final guess

Durability98%
Fit
<1%
Suitability
<1%
Durability
98%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.