Synthetic data
All sessions

s-0787

Simulated shopper

Oct 29, 2026, 9:05 PM UTC · desktop · email · Merino 200 Base Layer Crew · 9 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Merino 200Viewed a product pageFit 22%
  2. 214sExpanded materials · Merino 200Expanded materialsDurability 62%
  3. 337sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 94%
  4. 459sOpened reviews · Merino 200Opened reviewsDurability 98%
  5. 51m 15sOpened reviews · Merino 200Opened reviewsDurability 99%
  6. 61m 40sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  7. 71m 51sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  8. 81m 55sAdded to cart · Merino 200Added to cartDurability >99%
  9. 2m 12sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.