Synthetic data
All sessions

s-0789

Simulated shopper

Oct 29, 2026, 12:02 PM UTC · mobile · paid social · Lumen 400 Headlamp · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 254sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  3. 31m 12sImage 1 · Lumen 400Viewed a product imageNo clear doubt 77%
  4. 1m 25sLeft the store

Final guess

No clear doubt77%
Fit
1%
Suitability
7%
Durability
3%
Value
5%
Delivery
5%
Choice
3%
No clear doubt
77%
Why no clear doubthow much likelier
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.