Synthetic data
All sessions

s-0790

Simulated shopper

Oct 21, 2026, 8:35 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Cairn LowViewed a product pageChoice 31%
  2. 232sSize 11 · Cairn LowSelected a sizeFit 69%
  3. 338sSorted: ratingRe-sorted the catalogFit 54%
  4. 446sOpened reviews · Cairn LowOpened reviewsFit 76%
  5. 51m 20sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  6. 61m 48sExpanded specs · Cairn LowExpanded technical specsFit 97%
  7. 72m 21sSize 11.5 · Cairn LowChanged size selectionFit >99%
  8. 82m 34sSize guide · Cairn LowOpened the size guideFit >99%
  9. 92m 52sBrowsed catalogBrowsed the catalogFit >99%
  10. 103m 04sSize guide · Cairn LowRe-opened the size guideFit >99%
  11. 113m 41sSize 12 · Cairn LowChanged size selectionFit >99%
  12. 4m 00sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×2106.9×
  • Re-opened the size guide90.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.