Synthetic data
All sessions

s-0794

Simulated shopper

Oct 20, 2026, 8:19 PM UTC · mobile · paid social · Talus Trail Runner · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Talus TrailViewed a product pageChoice 23%
  2. 228sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 340sReviews filtered: durabilityFiltered reviews by durabilityDurability 96%
  4. 41m 09sOpened reviews · Talus TrailOpened reviewsDurability 97%
  5. 51m 23sOpened reviews · Talus TrailOpened reviewsDurability 97%
  6. 61m 31sSearch “durable hiking boots”Searched for durability / warranty→ the store shows Durability Proof hereDurability >99%
  7. 72m 11sExpanded materials · Talus TrailExpanded materialsDurability >99%
  8. 82m 48sOpened reviews · Talus TrailOpened reviewsDurability >99%
  9. 2m 54sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Searched for durability / warranty38.6×
  • Opened reviews ×41.8×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.