Synthetic data
All sessions

s-0796

Simulated shopper

Oct 22, 2026, 4:38 PM UTC · mobile · paid social · Ridgeback 38L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 08sExpanded returns · Ridgeback 38LExpanded returns policyFit 40%
  3. 31m 42sOpened comparisonOpened the comparisonChoice 85%
  4. 42m 02sOpened reviews · Ridgeback 38LOpened reviewsChoice 67%
  5. 52m 26sReviews filtered: deliveryFiltered reviews by shippingChoice 34%
  6. 63m 01sExpanded shipping · Ridgeback 38LExpanded shipping info→ the store shows Delivery Promise hereDelivery 87%
  7. 73m 41sExpanded shipping · Ridgeback 38LExpanded shipping infoDelivery 99%
  8. 84m 19sViewed Emberline 20°FViewed a product pageDelivery 99%
  9. 94m 59sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlierChoice 66%
  10. 5m 18sLeft the store

Final guess

Choice66%
Fit
1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
32%
Choice
66%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.