Synthetic data
All sessions

s-0797

Simulated shopper

Oct 30, 2026, 5:00 PM UTC · desktop · paid social · Ridgeback 38L Pack · 16 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 26sBrowsed catalogBrowsed the catalogNo clear doubt 59%
  4. 41m 52sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 63%
  5. 51m 55sViewed Cairn MidViewed a product pageNo clear doubt 75%
  6. 62m 13sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 64%
  7. 72m 41sCompare + Talus TrailAdded a product to compareChoice 93%
  8. 82m 49sViewed Cairn LowViewed a product page · Switched to a similar productChoice 99%
  9. 93m 17sSearch “squall vs squall pro”Searched to compare optionsChoice >99%
  10. 103m 35sCompare + Cairn LowAdded a product to compareChoice >99%
  11. 114m 04sCompare + Talus TrailAdded a product to compareChoice >99%
  12. 124m 37sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlierChoice >99%
  13. 134m 49sAdded to cart · Ridgeback 38LAdded to cartChoice >99%
  14. 145m 12sViewed cartViewed cart (saw shipping cost)Choice >99%
  15. 155m 36sCheckout startedStarted checkoutChoice >99%
  16. 5m 47sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.