Synthetic data
All sessions

s-0798

Simulated shopper

Oct 27, 2026, 4:33 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 16sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 41m 49sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  5. 51m 59sImage 1 · Squall 2.5LViewed a product imageSuitability 97%
  6. 62m 08sImage 2 · Squall 2.5LViewed a product imageSuitability 97%
  7. 72m 35sOpened reviews · Squall 2.5LOpened reviewsSuitability 99%
  8. 82m 45sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  9. 93m 11sBrowsed catalogBrowsed the catalogSuitability >99%
  10. 103m 20sBrowsed catalogBrowsed the catalogSuitability >99%
  11. 113m 37sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  12. 123m 55sExpanded materials · Squall 2.5LExpanded materialsSuitability >99%
  13. 134m 00sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  14. 4m 07sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.