Synthetic data
All sessions

s-0799

Simulated shopper

Oct 31, 2026, 1:44 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 224sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 352sExpanded warranty · Squall 2.5LExpanded warrantyNo clear doubt 54%
  4. 455sOpened reviews · Squall 2.5LOpened reviewsDurability 59%
  5. 51m 20sImage 1 · Squall 2.5LViewed a product imageDurability 44%
  6. 1m 28sLeft the store

Final guess

Durability44%
Fit
1%
Suitability
9%
Durability
44%
Value
1%
Delivery
1%
Choice
1%
No clear doubt
41%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.