Synthetic data
All sessions

s-0801

Simulated shopper

Oct 25, 2026, 4:19 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Cairn MidViewed a product pageFit 27%
  2. 234sSize guide · Cairn MidOpened the size guideFit 74%
  3. 358sSize guide · Cairn MidRe-opened the size guide→ the store shows Fit Confidence hereFit >99%
  4. 41m 30sViewed Squall ProViewed a product pageFit >99%
  5. 51m 48sSize guide · Squall ProRe-opened the size guideFit >99%
  6. 62m 11sOpened reviews · Squall ProOpened reviewsFit >99%
  7. 2m 41sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.