Synthetic data
All sessions

s-0802

Simulated shopper

Oct 27, 2026, 10:38 AM UTC · desktop · search ads · Merino 200 Base Layer Crew · 13 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Merino 200Viewed a product pageFit 22%
  2. 29sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 335sReviews filtered: fitFiltered reviews by fitFit 89%
  4. 442sDelivery check · ZIP 29836Checked delivery date by ZIP→ the store shows Fit Confidence hereFit 77%
  5. 550sOpened reviews · Merino 200Opened reviewsFit 82%
  6. 658sImage 1 · Merino 200Viewed a product imageFit 87%
  7. 71m 23sOpened reviews · Merino 200Opened reviewsFit 88%
  8. 81m 31sSize S · Merino 200Selected a sizeFit 99%
  9. 91m 46sViewed Cairn MidViewed a product pageFit 99%
  10. 102m 12sSize 11 · Cairn MidSelected a sizeFit >99%
  11. 112m 52sSize guide · Cairn MidOpened the size guideFit >99%
  12. 123m 07sAdded to cart · Merino 200Added to cartFit >99%
  13. 3m 23sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Selected a size ×212.4×
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.