Synthetic data
All sessions

s-0803

Simulated shopper

Oct 25, 2026, 3:06 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 247sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 09sExpanded materials · Cairn MidExpanded materialsNo clear doubt 46%
  4. 41m 39sImage 1 · Cairn MidViewed a product imageNo clear doubt 64%
  5. 51m 49sImage 2 · Cairn MidViewed a product imageNo clear doubt 78%
  6. 62m 17sViewed Ridgeback 48LViewed a product pageNo clear doubt 87%
  7. 72m 27sSorted: price descRe-sorted the catalogNo clear doubt 96%
  8. 82m 38sBrowsed catalogBrowsed the catalogNo clear doubt 99%
  9. 2m 52sLeft the store

Final guess

No clear doubt99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
99%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Re-sorted the catalog3.8×
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.