Synthetic data
All sessions

s-0805

Simulated shopper

Oct 20, 2026, 6:21 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 11 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Cairn LowViewed a product pageChoice 31%
  2. 211sCompare + Cairn LowAdded a product to compareChoice 84%
  3. 328sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  4. 434sSize 9.5 · Cairn LowSelected a sizeChoice 95%
  5. 51m 02sOpened reviews · Cairn LowOpened reviewsChoice 87%
  6. 61m 32sReviews filtered: fitFiltered reviews by fitChoice 52%
  7. 72m 08sOpened reviews · Cairn LowOpened reviewsFit 71%
  8. 82m 30sReviews filtered: fitFiltered reviews by fitFit 98%
  9. 93m 04sSearch “does it run small”Searched for sizing / fitFit >99%
  10. 103m 09sAdded to cart · Cairn LowAdded to cartFit >99%
  11. 3m 19sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.