Synthetic data
All sessions

s-0806

Simulated shopper

Oct 25, 2026, 4:49 AM UTC · desktop · search ads · Merino 200 Base Layer Crew · 14 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Merino 200Viewed a product pageFit 22%
  2. 218sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 334sReviews filtered: fitFiltered reviews by fitFit 89%
  4. 41m 10sSearch “pack torso size”Searched for sizing / fit→ the store shows Fit Confidence hereFit 97%
  5. 51m 24sOpened reviews · Merino 200Opened reviewsFit 96%
  6. 62m 00sBrowsed catalogBrowsed the catalogFit 96%
  7. 72m 21sExpanded returns · Merino 200Expanded returns policyFit 98%
  8. 82m 31sBrowsed catalogBrowsed the catalogFit 98%
  9. 92m 35sExpanded specs · Merino 200Expanded technical specsFit 97%
  10. 102m 45sViewed Cairn MidViewed a product pageFit 97%
  11. 113m 03sAdded to cart · Merino 200Added to cartFit 97%
  12. 123m 29sViewed cartViewed cart (saw shipping cost)Fit 96%
  13. 133m 52sCheckout startedStarted checkoutFit 96%
  14. 4m 08sPurchased

Final guess

Fit96%
Fit
96%
Suitability
<1%
Durability
3%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Searched for sizing / fit9.3×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.