Synthetic data
All sessions

s-0807

Simulated shopper

Oct 30, 2026, 3:37 AM UTC · desktop · email · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Talus TrailViewed a product pageChoice 23%
  2. 233sSize 11 · Talus TrailSelected a sizeFit 55%
  3. 346sSearch “wide fit hiking shoes”Searched for sizing / fit→ the store shows Fit Confidence hereFit 94%
  4. 41m 07sSize 10.5 · Talus TrailChanged size selectionFit >99%
  5. 51m 30sOpened reviews · Talus TrailOpened reviewsFit >99%
  6. 62m 09sReviews filtered: fitFiltered reviews by fitFit >99%
  7. 72m 43sSearch “headlamp”Searched the catalogFit >99%
  8. 82m 46sSize 11 · Talus TrailChanged size selectionFit >99%
  9. 92m 55sViewed Lumen 400Viewed a product pageFit >99%
  10. 103m 30sImage 1 · Lumen 400Viewed a product imageFit >99%
  11. 3m 47sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×2106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.