Synthetic data
All sessions

s-0808

Simulated shopper

Oct 25, 2026, 8:24 PM UTC · mobile · organic · Emberline 20°F Down Bag · 26 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 21m 02sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 28sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 63%
  4. 41m 42sBrowsed catalogBrowsed the catalogNo clear doubt 81%
  5. 52m 09sSorted: price ascSorted by lowest priceNo clear doubt 85%
  6. 62m 31sSearch “discount code”Searched for deals / price→ the store shows Value Breakdown hereValue 72%
  7. 72m 35sOpened reviews · Emberline 20°FOpened reviewsValue 86%
  8. 82m 59sOpened reviews · Emberline 20°FOpened reviewsValue 92%
  9. 93m 29sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 103m 54sAdded to cart · Emberline 20°FAdded to cartValue >99%
  11. 114m 28sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 59sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 135m 38sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  14. 145m 50sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 156m 05sViewed Driftwood 2PViewed a product pageValue >99%
  16. 166m 30sAdded to cart · Driftwood 2PAdded to cartValue >99%
  17. 177m 09sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 187m 15sRemoved from cart · Driftwood 2PRemoved from cartValue >99%
  19. 197m 20sAdded to cart · Driftwood 2PAdded to cartValue >99%
  20. 207m 35sViewed cartViewed cart (saw shipping cost)Value >99%
  21. 218m 09sRemoved from cart · Driftwood 2PRemoved from cartValue >99%
  22. 228m 39sOpened reviews · Driftwood 2POpened reviewsValue >99%
  23. 238m 51sReviews filtered: valueFiltered reviews by valueValue >99%
  24. 249m 18sViewed cartViewed cart (saw shipping cost)Value >99%
  25. 259m 25sCheckout startedStarted checkoutValue >99%
  26. 9m 39sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×44.1×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.