Synthetic data
All sessions

s-0809

Simulated shopper

Oct 30, 2026, 12:57 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 220sExpanded specs · Squall 2.5LExpanded technical specsSuitability 52%
  3. 353sOpened reviews · Squall 2.5LOpened reviewsSuitability 77%
  4. 41m 07sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 62%
  5. 51m 38sImage 1 · Squall 2.5LViewed a product imageDurability 55%
  6. 61m 41sOpened reviews · Squall 2.5LOpened reviewsDurability 58%
  7. 71m 48sSize XXL · Squall 2.5LSelected a sizeSuitability 51%
  8. 82m 28sExpanded materials · Squall 2.5LExpanded materialsDurability 64%
  9. 93m 01sSize guide · Squall 2.5LOpened the size guideDurability 57%
  10. 3m 23sLeft the store

Final guess

Durability57%
Fit
19%
Suitability
24%
Durability
57%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.