Synthetic data
All sessions

s-0810

Simulated shopper

Oct 28, 2026, 8:01 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 21m 06sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 30sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 63%
  4. 42m 09sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Decision Helper hereChoice 76%
  5. 52m 46sImage 1 · Ridgeback 48LViewed a product imageChoice 60%
  6. 63m 24sViewed Talus TrailViewed a product pageChoice 58%
  7. 73m 30sViewed Cairn LowViewed a product page · Switched to a similar productChoice 91%
  8. 84m 04sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 94m 22sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 104m 47sCompare + Cairn LowAdded a product to compareChoice >99%
  11. 114m 58sCompare + Cairn MidAdded a product to compareChoice >99%
  12. 125m 09sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 135m 14sOpened comparisonOpened the comparisonChoice >99%
  14. 145m 45sOpened comparisonOpened the comparisonChoice >99%
  15. 6m 02sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×58.6×
  • Returned to a product viewed earlier ×322.8×
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Viewed a product page ×71.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.