Synthetic data
All sessions

s-0811

Simulated shopper

Oct 30, 2026, 6:55 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 218sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 328sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 08sViewed Lumen 400Viewed a product pageNo clear doubt 68%
  5. 1m 23sLeft the store

Final guess

No clear doubt68%
Fit
11%
Suitability
3%
Durability
2%
Value
3%
Delivery
3%
Choice
9%
No clear doubt
68%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.