Synthetic data
All sessions

s-0812

Simulated shopper

Oct 27, 2026, 1:35 AM UTC · desktop · email · Squall Pro 3L Shell · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 230sViewed Squall ProViewed a product pageValue 34%
  3. 346sSearch “merino”Searched the catalogNo clear doubt 55%
  4. 457sImage 1 · Squall ProViewed a product imageNo clear doubt 77%
  5. 51m 01sSize S · Squall ProSelected a sizeNo clear doubt 71%
  6. 61m 14sSize guide · Squall ProOpened the size guideFit 54%
  7. 71m 50sOpened reviews · Squall ProOpened reviews→ the store shows Fit Confidence hereFit 80%
  8. 82m 17sSize XS · Squall ProChanged size selectionFit >99%
  9. 92m 24sSize guide · Squall ProRe-opened the size guideFit >99%
  10. 102m 34sImage 2 · Squall ProViewed a product imageFit >99%
  11. 112m 45sExpanded returns · Squall ProExpanded returns policyFit >99%
  12. 123m 15sImage 3 · Squall ProViewed a product imageFit >99%
  13. 133m 39sImage 4 · Squall ProViewed a product image · Inspected 4+ images closelyFit >99%
  14. 4m 01sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Inspected 4+ images closely1.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.