Synthetic data
All sessions

s-0815

Simulated shopper

Oct 30, 2026, 5:33 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 22 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 225sViewed Cairn MidViewed a product pageChoice 30%
  3. 331sAdded to cart · Cairn MidAdded to cartNo clear doubt 26%
  4. 41m 04sViewed cartViewed cart (saw shipping cost)Value 35%
  5. 51m 34sRemoved from cart · Cairn MidRemoved from cart→ the store shows Value Breakdown hereValue 95%
  6. 61m 49sAdded to cart · Cairn MidAdded to cartValue 95%
  7. 72m 25sViewed cartViewed cart (saw shipping cost)Value 98%
  8. 83m 00sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 05sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  10. 103m 12sAdded to cart · Cairn LowAdded to cartValue >99%
  11. 113m 47sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 58sRemoved from cart · Cairn LowRemoved from cartValue >99%
  13. 134m 20sImage 1 · Cairn LowViewed a product imageValue >99%
  14. 144m 25sBrowsed catalogBrowsed the catalogValue >99%
  15. 154m 48sCompare + Cairn LowAdded a product to compareValue >99%
  16. 165m 07sCompare + Cairn MidAdded a product to compareValue >99%
  17. 175m 42sViewed Talus TrailViewed a product page · Switched to a similar productValue >99%
  18. 186m 12sCompare + Talus TrailAdded a product to compareValue >99%
  19. 196m 15sCompare + Cairn LowAdded a product to compareValue >99%
  20. 206m 18sBrowsed catalogBrowsed the catalogValue >99%
  21. 216m 30sSorted: price ascSorted by lowest priceValue >99%
  22. 6m 46sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×34.1×
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×21.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.