Synthetic data
All sessions

s-0816

Simulated shopper

Oct 27, 2026, 8:53 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 10 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn MidViewed a product pageFit 27%
  2. 236sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 345sReviews filtered: valueFiltered reviews by valueValue 74%
  4. 41m 17sBrowsed catalogBrowsed the catalogValue 81%
  5. 51m 34sImage 1 · Cairn MidViewed a product imageValue 61%
  6. 62m 01sSearch “boots”Searched the catalogNo clear doubt 38%
  7. 72m 12sAdded to cart · Cairn MidAdded to cartNo clear doubt 38%
  8. 82m 38sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 81%
  9. 93m 01sCheckout startedStarted checkoutValue 81%
  10. 3m 18sPurchased

Final guess

Value81%
Fit
4%
Suitability
1%
Durability
2%
Value
81%
Delivery
6%
Choice
<1%
No clear doubt
6%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.