All sessions
s-0818
Simulated shopperOct 22, 2026, 7:51 PM UTC · desktop · paid social · Lumen 400 Headlamp · 11 actions
abandonedcart $49
How Qualm's guess changed
With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 122sViewed Lumen 400Viewed a product pageNo clear doubt 36%
- 244sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 39%
- 31m 09sDelivery check · ZIP 93278Checked delivery date by ZIPDelivery 87%
- 41m 20sExpanded shipping · Lumen 400Expanded shipping info→ the store shows Delivery Promise hereDelivery 98%
- 51m 57sSearch “fast shipping”Searched for shipping / deliveryDelivery >99%
- 62m 16sAdded to cart · Lumen 400Added to cartDelivery >99%
- 72m 28sOpened reviews · Lumen 400Opened reviewsDelivery >99%
- 83m 01sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
- 93m 15sViewed cartViewed cart (saw shipping cost)Delivery >99%
- 103m 37sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
- 3m 50sLeft the store
Final guess
Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
- Expanded shipping info ×213.0×
- Filtered reviews by shipping42.3×
- Searched for shipping / delivery38.1×
- Checked delivery date by ZIP21.1×
- Viewed cart (saw shipping cost)2.5×
- Expanded returns policy2.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.